Starting with a single restaurant in Syktyvkar in northern Russia, Fedor Ovchinnikov has grown his business into a sprawling pizza-making network, with 521 locations across 12 countries, including the US and China. Much of Dodo’s success, both domestic and international, comes from Ovchinnikov’s vision of reinventing the traditional pizza delivery business with IT built on the cloud. The company’s proprietary digital system – Dodo IS – offers a unified ordering experience regardless of location or country and, through its downloadable app, had generated 59 per cent of all orders by 2018.
In 2016, Dodo beat chains Pizza Hut and Papa John’s to become Russia’s market leader in pizza delivery. Since its establishment in 2011, Dodo Pizza has become one of the world’s fastest-growing casual dining and fast-casual restaurants, ahead of popular American chains MOD Pizza and Shack Shake. Fedor Ovchinnikov used $50,000 in savings to open the business that now surpasses $300 million in annual sales.
The company plans to expand its global presence and its deep integration of Dodo IS in every aspect of the business, including workflow, sales, management and analytics.
