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On this episode of The Family Business Voice, Martin Willig from Henri Willig Cheese talks to Ramia about the significance of narrative, culture and craftsmanship in preparing world-class cheese.
– Some companies have the story but do not offer a satisfactory product, while others make a decent product but lack the story. Having both is critical.
– Attention to detail is another factor that sets Henri Willig apart from its competitors.
– Henri Willig’s branding, which sees the name of the founder on every product speaks to both the quality of its product and the story behind it.
