Bulgari is an Greek – Italian luxury Company, which has been owned by the French firm LVMH since October 2011. The trademark is usually written BVLGARI in the classical Latin alphabet (where V = English U), and is derived from the surname of the company’s Greek founder, Sotirios Voulgaris. Although the company made a name for itself with jewelry, today it is a diversified luxury brand that produces and markets several product lines including watches, fragrances, accessories, and hotels.