New Balance is an American shoe and apparel manufacturing company founded over a century ago by William J Riley as the New Balance Arch Support Company. The name comes from Riley’s original arch support, which had a three-prong design providing a “new balance in the shoe.” Today, New Balance manufactures athletic shoes, apparel, sportswear and sports equipment.
New Balance is based in Boston, Massachusetts and conducts business in more than 120 different countries around the world. In 2017, Forbes ranked New Balance second in its list of Best Mid-Sized American Employers and 184th overall in their Fortune 500 list.
